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Boeing (BA) Targets Supply-Demand Recovery Amid Airbus Dominance

Quiver Editor

Boeing (BA) anticipates achieving a supply-demand balance for passenger jets by the end of the decade, as its executives aim to navigate a challenging production landscape. Darren Hulst, Boeing's vice president for commercial marketing, highlighted at the Airline Economics conference in Dublin that the company is targeting a five-year trajectory to recover from its current supply deficit. The U.S. planemaker has faced mounting pressures, lagging behind its European rival Airbus in aircraft deliveries and grappling with operational setbacks.

In 2024, Boeing is projected to have delivered only 340 aircraft, less than half of Airbus’s 766 deliveries, according to estimates from Flight Plan. The company’s struggles include production interruptions from a seven-week workers’ strike and incidents like the Korean 737-800 crash and a mid-air door panel failure. Newly appointed CEO Kelly Ortberg is spearheading efforts to ramp up production, with an ambitious goal of producing 38 737 Max planes monthly by May 2025. However, analysts express skepticism about the feasibility of these targets, citing supply chain challenges and regulatory scrutiny.

Market Overview:
  • Boeing plans to balance supply-demand for jets by the decade’s end.
  • 2024 deliveries expected at 340 aircraft, lagging Airbus’s 766.
  • Global supply chain disruptions impact production for both Boeing and Airbus.
Key Points:
  • Boeing aims for a production rate of 38 planes per month by May 2025.
  • Analysts remain skeptical of Boeing’s timeline for recovery.
  • Airbus cites strong performance but struggles with delivery targets.
Looking Ahead:
  • Boeing’s production recovery hinges on supply chain coordination and safety adherence.
  • Airbus aims to surpass its 2019 record of 863 deliveries in the coming years.
  • Market competition remains fierce amid evolving global demand for passenger jets.
Bull Case:
  • Boeing’s five-year recovery plan demonstrates a clear strategy to address supply-demand imbalances, positioning the company for long-term growth by the end of the decade.
  • The ambitious goal of producing 38 737 Max planes monthly by May 2025 reflects Boeing’s commitment to ramping up production and meeting market demand.
  • Global demand for passenger jets remains robust, providing Boeing with significant opportunities to regain market share as it stabilizes operations.
  • Newly appointed CEO Kelly Ortberg brings fresh leadership and focus on operational efficiency, which could accelerate Boeing’s recovery trajectory.
  • While Airbus leads in deliveries, Boeing’s efforts to address production bottlenecks and safety concerns could narrow the competitive gap over time.
Bear Case:
  • Boeing’s projected 2024 deliveries of 340 aircraft lag significantly behind Airbus’s 766, highlighting ongoing production challenges and competitive disadvantages.
  • Supply chain disruptions and regulatory scrutiny may hinder Boeing’s ability to achieve its ambitious production targets, delaying recovery efforts further.
  • Operational setbacks, including a workers’ strike and safety incidents like the Korean 737-800 crash, have damaged Boeing’s reputation and strained investor confidence.
  • Analysts remain skeptical about Boeing’s timeline for recovery, citing persistent challenges in workforce dynamics and supply chain coordination.
  • Airbus continues to outpace Boeing in deliveries while addressing its own supply chain issues, maintaining a competitive edge in the global aerospace market.

Despite Boeing’s ambitious goals, industry experts caution that operational hurdles and workforce dynamics could slow its recovery. Airbus, while also facing supply chain challenges, has maintained a competitive edge with consistent delivery volumes. Both manufacturers are under pressure to meet rising demand while navigating a complex post-pandemic aviation landscape.

As Boeing and Airbus compete for market share, their ability to stabilize production and maintain safety standards will play a pivotal role in shaping the global aerospace industry. Investors and stakeholders are keenly watching how these giants adapt to evolving challenges and capitalize on growth opportunities.

About the Author

David Love is an editor at Quiver Quantitative, with a focus on global markets and breaking news. Prior to joining Quiver, David was the CEO of Winter Haven Capital.

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