Boston Beer Company launches Emerald Hour, non-alcoholic cannabis cocktails featuring rosin-infused ingredients, available in Ontario.
Quiver AI Summary
The Boston Beer Company has launched a new line of non-alcoholic cannabis cocktails called Emerald Hour, which are now available at licensed cannabis retailers in Ontario. These premium beverages are infused with fresh-frozen cannabis extracts and contain 10mg of THC per 355mL can, offering a "Cali Sober" alternative to traditional alcohol drinks. The initial offerings include two cocktail flavors: Cranberry-Citrus and Ginger-Lime, with more varieties expected in 2025. Boston Beer aims to provide a flavorful, solventless beverage experience for consumers seeking premium, alcohol-free options. The product is made at Peak Processing Solutions in Windsor, Ontario.
Potential Positives
- The Boston Beer Company expands its product line with the launch of Emerald Hour, a non-alcoholic cannabis cocktail, tapping into the growing market for cannabis beverages.
- Emerald Hour features premium rosin-infused cocktails, showcasing the brand's commitment to quality and innovative beverage options for consumers.
- The product is positioned to meet the increasing consumer demand for alcohol alternatives, particularly among those seeking "Cali Sober" options.
- The launch is backed by the company's existing reputation for successful beverage brands like TeaPot and Truly Hard Seltzer, potentially enhancing consumer trust and interest.
Potential Negatives
- The press release highlights a shift in focus towards cannabis beverages, which may alienate traditional beer consumers and dilute the brand's core identity associated with alcoholic beverages.
- The statement regarding the product not being suitable for "the uninitiated" might limit the potential market, indicating a niche rather than a broad consumer appeal.
- Emerald Hour's reliance on high THC content could raise concerns regarding consumer safety and regulation, particularly in relation to product marketing and consumption among inexperienced users.
FAQ
What is Emerald Hour?
Emerald Hour is a line of premium non-alcoholic cannabis cocktails made by Boston Beer Company, featuring rosin-infused beverages.
Where can I buy Emerald Hour cocktails?
Emerald Hour is available at licensed cannabis retailers in Ontario.
What ingredients are in Emerald Hour cocktails?
Emerald Hour blends fresh-frozen cannabis extracts with regionally sourced cocktail ingredients, without the use of chemical solvents.
How much THC is in each can of Emerald Hour?
Each 355mL can of Emerald Hour contains 10mg of full-spectrum solventless THC extract.
What cocktail flavors does Emerald Hour offer?
Currently, Emerald Hour offers two flavors: Cranberry-Citrus and Ginger-Lime, with more styles planned for 2025.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
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Full Release
TORONTO, Dec. 10, 2024 (GLOBE NEWSWIRE) -- The Boston Beer Company, makers of fan-favourite TeaPot, today unveils Emerald Hour, a line of non-alcoholic “Cali Sober” cannabis cocktails. These premium rosin-infused beverages represent the height of the cannabis beverage experience and are now available at licensed cannabis retailers in Ontario.
Emerald Hour blends fresh-frozen cannabis extracts with regionally sourced cocktail ingredients to create a truly amazing full-spectrum beverage experience. Each 355mL can contains 10mg of THC and is made without the use of chemical solvents, making Emerald Hour a perfect choice for consumers seeking a stronger, booze-free happy hour.
“We know many folks want great-tasting and premium alternatives to alcohol, and Emerald Hour is the solution they’re looking for,” said Paul Weaver, director and head of cannabis at Boston Beer. “These cannabis cocktails are not for the uninitiated, with each 355mL can containing 10mg of full-spectrum solventless THC extract.”
Emerald Hour will begin with two delicious cocktail styles:
- Cranberry-Citrus: Crafted with real lime and cranberry juice, it’s a modern take on the metropolitan classic.
- Ginger-Lime: Made with specially selected ginger extracts, it’s a spicy mule without the alcohol.
More styles are planned for release through 2025.
Emerald Hour comes from the makers of TeaPot cannabis-infused iced teas as well as the brewers behind such iconic drinks as Truly Hard Seltzer, Samuel Adams, and Twisted Tea. It is produced at Peak Processing Solutions (Windsor, Ontario).
For more information, visit http://emeraldhourcannabis.com and follow @DrinkEmeraldHour on Instagram to receive the latest updates.
