Brian Silver joins TransUnion as EVP of Marketing Solutions, focusing on innovative data-driven marketing strategies with TruAudience products.
Quiver AI Summary
Brian Silver has joined TransUnion as the Executive Vice President of Marketing Solutions, effective April 7, 2025. Reporting to Chief Global Solutions Officer Mohamed Abdelsadek, Silver will lead the development of TransUnion’s TruAudience® products, which focus on privacy-first marketing solutions like identity resolution, data enrichment, audience targeting, and analytics. Abdelsadek emphasized Silver's expertise as vital for advancing TruAudience’s innovative capabilities in a privacy-centric marketing landscape. Silver, who previously held senior roles at Oracle Advertising, LiveIntent, Verizon Media, and Yahoo!, expressed his enthusiasm for guiding the TruAudience team in addressing identity and measurement challenges for clients. TransUnion, a global information and insights company, aims to empower consumers and businesses with reliable data solutions that foster economic opportunity and confidence in transactions.
Potential Positives
- Brian Silver's appointment as Executive Vice President of Marketing Solutions positions TransUnion for enhanced leadership and innovation in its TruAudience® products, supporting the company's growth strategy.
- The focus on privacy-first identity resolution and data-driven marketing in TruAudience aligns with current market demands, showcasing TransUnion's commitment to adapting to evolving challenges in the marketing landscape.
- Brian Silver's extensive experience in identity-based digital marketing from reputable companies like Oracle and Verizon Media is likely to bring valuable insights and strategies to TransUnion's marketing solutions.
- The announcement reinforces TransUnion's dedication to providing cutting-edge solutions and supporting clients in achieving their goals, potentially leading to increased business growth and stakeholder confidence.
Potential Negatives
- There is no mention of specific strategies or actionable steps that Brian Silver plans to implement, which may raise concerns about the clarity of the company's direction in a competitive market.
FAQ
Who is Brian Silver and what is his role at TransUnion?
Brian Silver is the Executive Vice President of Marketing Solutions at TransUnion, effective April 7, 2025.
What is TruAudience and how does it benefit marketers?
TruAudience is a suite of data-driven marketing solutions that offers identity resolution, data enrichment, audience targeting, and advanced analytics.
Who does Brian Silver report to at TransUnion?
Brian Silver reports to Mohamed Abdelsadek, the Chief Global Solutions Officer of TransUnion.
What is the significance of the OneTru platform for TransUnion?
The OneTru platform powers TruAudience, enhancing its potential for innovation in identity resolution and audience targeting.
What prior experience does Brian Silver bring to TransUnion?
Brian Silver has over 25 years of experience in identity-based digital marketing, previously serving at Oracle Advertising, LiveIntent, and Verizon Media.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
$TRU Insider Trading Activity
$TRU insiders have traded $TRU stock on the open market 13 times in the past 6 months. Of those trades, 0 have been purchases and 13 have been sales.
Here’s a breakdown of recent trading of $TRU stock by insiders over the last 6 months:
- VENKAT ACHANTA (EVP, Chief Tech, Data & Analy.) has made 0 purchases and 2 sales selling 14,984 shares for an estimated $1,385,075.
- GEORGE M AWAD sold 12,000 shares for an estimated $1,200,000
- STEVEN M CHAOUKI (President, US Markets) has made 0 purchases and 6 sales selling 7,000 shares for an estimated $674,425.
- TIMOTHY J MARTIN (EVP - Global Solutions) has made 0 purchases and 2 sales selling 5,000 shares for an estimated $476,800.
- TODD C. SKINNER (President, International) sold 3,090 shares for an estimated $313,573
- JENNIFER A. WILLIAMS (SVP, Chief Accounting Officer) sold 200 shares for an estimated $19,148
To track insider transactions, check out Quiver Quantitative's insider trading dashboard.
$TRU Hedge Fund Activity
We have seen 270 institutional investors add shares of $TRU stock to their portfolio, and 254 decrease their positions in their most recent quarter.
Here are some of the largest recent moves:
- APG ASSET MANAGEMENT N.V. removed 3,550,161 shares (-53.2%) from their portfolio in Q4 2024, for an estimated $329,135,426
- CITADEL ADVISORS LLC removed 2,439,821 shares (-68.0%) from their portfolio in Q4 2024, for an estimated $226,195,804
- WELLINGTON MANAGEMENT GROUP LLP added 2,323,339 shares (+52.5%) to their portfolio in Q4 2024, for an estimated $215,396,758
- VIKING GLOBAL INVESTORS LP added 1,699,505 shares (+70.8%) to their portfolio in Q4 2024, for an estimated $157,561,108
- CAPITAL INTERNATIONAL INVESTORS removed 1,464,450 shares (-27.2%) from their portfolio in Q4 2024, for an estimated $135,769,159
- NEUBERGER BERMAN GROUP LLC removed 1,097,162 shares (-40.7%) from their portfolio in Q4 2024, for an estimated $101,717,889
- BLACKROCK, INC. added 959,752 shares (+9.9%) to their portfolio in Q4 2024, for an estimated $88,978,607
To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard.
$TRU Analyst Ratings
Wall Street analysts have issued reports on $TRU in the last several months. We have seen 2 firms issue buy ratings on the stock, and 0 firms issue sell ratings.
Here are some recent analyst ratings:
- Morgan Stanley issued a "Overweight" rating on 10/24/2024
- Wells Fargo issued a "Overweight" rating on 10/24/2024
To track analyst ratings and price targets for $TRU, check out Quiver Quantitative's $TRU forecast page.
$TRU Price Targets
Multiple analysts have issued price targets for $TRU recently. We have seen 2 analysts offer price targets for $TRU in the last 6 months, with a median target of $102.0.
Here are some recent targets:
- Manav Patnaik from Barclays set a target price of $85.0 on 04/04/2025
- Toni Kaplan from Morgan Stanley set a target price of $119.0 on 10/24/2024
Full Release
CHICAGO, April 21, 2025 (GLOBE NEWSWIRE) -- Brian Silver joined TransUnion (NYSE: TRU) as Executive Vice President of Marketing Solutions, effective April 7, 2025. He reports to the newly appointed Chief Global Solutions Officer, Mohamed Abdelsadek.
As Executive Vice President, Silver will drive the vision, strategy and innovation behind TransUnion’s TruAudience® products. TruAudience enables data-driven marketing and measurement with a suite of privacy-first identity resolution, data enrichment, audience targeting and advanced analytics solutions.
“TruAudience is a leading solution suite for marketing, powered by TransUnion’s OneTru platform—giving it amazing potential for continuing innovation,” said Abdelsadek. “Brian’s deep knowledge and experience are essential in steering that innovation to address the evolving challenges marketers face in identifying audiences and measuring campaigns in a privacy-focused environment.”
Matt Spiegel, EVP of TruAudience Growth Strategy, added, “Brian is an amazing addition for TransUnion. I look forward to working closely with him, Mohamed, and the market-facing teams to drive growth of the TruAudience portfolio.”
Silver joins TransUnion from Oracle Advertising, where he served as Global Vice President, Strategy and Business Development. Over the past 25 years, Silver has established himself as a leader in identity-based digital marketing. His past roles include serving as President at LiveIntents; Vice President, Global Revenue Operations at Verizon Media; and Vice President, Global Business Planning and Operations, Communications Products, at Yahoo!.
“I am thrilled to join TransUnion and lead the TruAudience team in driving forward our vision and strategy,” said Silver. “With the power of TransUnion’s OneTru platform, we are uniquely positioned to solve for the identity resolution, audience discovery, and measurement challenges required to deliver effective marketing. I look forward to leveraging my experience to help our clients achieve their goals and drive business growth for TransUnion."
About TransUnion (NYSE: TRU)
TransUnion is a global information and insights company with over 13,000 associates operating in more than 30 countries. We make trust possible by ensuring each person is reliably represented in the marketplace. We do this with a Tru™ picture of each person: an actionable view of consumers, stewarded with care. Through our acquisitions and technology investments we have developed innovative solutions that extend beyond our strong foundation in core credit into areas such as marketing, fraud, risk and advanced analytics. As a result, consumers and businesses can transact with confidence and achieve great things. We call this Information for Good
®
— and it leads to economic opportunity, great experiences and personal empowerment for millions of people around the world.
http://www.transunion.com/business
| Contact | Dave Blumberg |
| TransUnion | |
| [email protected] | |
| Telephone | 312-972-6646 |
