OpenAI (MSFT), led by Sam Altman, announced on Wednesday it has signed content and product partnerships with The Atlantic and Vox Media to enhance and train its artificial intelligence products. These agreements follow similar deals with other media firms, granting OpenAI access to valuable news content and archives. This access is vital for training large language models and offers a new revenue stream for news publishers traditionally excluded from profits generated by internet giants.
Vox Media, the owner of The Verge and Vulture, stated that OpenAI will assist in developing new products for consumers and advertising partners. The partnership allows OpenAI to access Vox Media's archives to improve its technology, including its popular chatbot, ChatGPT. The Atlantic has also entered into a similar agreement, granting OpenAI access to its content. The Atlantic plans to create an experimental microsite, Atlantic Labs, to pilot OpenAI's technology and explore AI-driven product development.
Market Overview:- OpenAI signed content and product partnerships with The Atlantic and Vox Media.
- These deals provide OpenAI with access to news content and archives for training AI models.
- Media firms benefit from new revenue streams through such partnerships.
- Vox Media will develop new products for consumers and advertising partners with OpenAI's help.
- OpenAI gains access to Vox Media's archives to enhance its technology and ChatGPT's output.
- The Atlantic will use OpenAI's tech in an experimental microsite, Atlantic Labs, for AI-driven product development.
- OpenAI's partnerships could lead to improved AI model training and product offerings.
- Media firms may increasingly seek similar deals to capitalize on their content.
- The evolving relationship between tech platforms and media companies will shape future AI advancements.
Separately, The Atlantic also announced a similar deal, giving OpenAI access to the publisher's content. The Atlantic said it is creating an "experimental microsite, called Atlantic Labs," that will also pilot OpenAI's tech, helping the media firm explore how AI can drive the development of new products and features.
"There's a lot of fear in the media industry about partnering with tech platforms. But I'm absolutely convinced these deals can be beneficial if we've learned the right rules, structure them the right way, and hedge our bets," The Atlantic's CEO Nicholas Thompson said in a LinkedIn post.
