Nike, Inc.

NKE Real Time Price USD
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$NKE stock is featured in our Dan Meuser, Shelley Moore Capito, and Bill Ackman strategies.

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NKE Income Statement
NKE Balance Sheet
NKE Cash Flow
Congress Trading

Recent trades of NKE by members of U.S. Congress

Politician Type Traded
Shelley Moore Capito Senate / R Sale (Partial) $1,001 - $15,000 Sep. 20, 2024
Thomas H. Kean, Jr. House / R Sale $1,001 - $15,000 Sep. 11, 2024
Shelley Moore Capito Senate / R Purchase $1,001 - $15,000 Aug. 28, 2024
Kathy E. Manning House / D Sale $1,001 - $15,000 Jul. 02, 2024
Kathy E. Manning House / D Sale $1,001 - $15,000 Jul. 02, 2024
Kathy E. Manning House / D Sale $15,001 - $50,000 Jul. 02, 2024
Markwayne Mullin Senate / R Sale (Partial) $15,001 - $50,000 Jun. 12, 2024
Thomas H. Kean, Jr. House / R Purchase $1,001 - $15,000 Jun. 06, 2024
Thomas H. Kean, Jr. House / R Sale $1,001 - $15,000 Apr. 19, 2024
Dan Newhouse House / R Purchase $1,001 - $15,000 Apr. 10, 2024
Earl Blumenauer House / D Purchase $15,001 - $50,000 Apr. 04, 2024
Thomas H. Kean, Jr. House / R Purchase $1,001 - $15,000 Feb. 22, 2024
Jared Moskowitz House / D Sale $1,001 - $15,000 Feb. 01, 2024
Jared Moskowitz House / D Sale $1,001 - $15,000 Feb. 01, 2024
Jared Moskowitz House / D Sale $1,001 - $15,000 Feb. 01, 2024
Kathy E. Manning House / D Purchase $1,001 - $15,000 Jan. 23, 2024
Kathy E. Manning House / D Purchase $1,001 - $15,000 Jan. 23, 2024
Kathy E. Manning House / D Purchase $1,001 - $15,000 Jan. 23, 2024
John R. Curtis House / R Sale $1,001 - $15,000 Dec. 04, 2023
HON. GREG STANTON House / D Sale $1,001 - $15,000 Oct. 24, 2023
Markwayne Mullin Senate / R Purchase $1,001 - $15,000 Oct. 03, 2023
HON. GREG STANTON House / D Purchase $1,001 - $15,000 Sep. 26, 2023
Markwayne Mullin Senate / R Purchase $15,001 - $50,000 Sep. 13, 2023
Jared Moskowitz House / D Purchase $1,001 - $15,000 Sep. 01, 2023
Shelley Moore Capito Senate / R Purchase $1,001 - $15,000 Jun. 14, 2023
Kathy E. Manning House / D Sale $1,001 - $15,000 Apr. 28, 2023
Kathy E. Manning House / D Sale $1,001 - $15,000 Apr. 28, 2023
Kathy E. Manning House / D Sale $1,001 - $15,000 Oct. 12, 2022
Kathy E. Manning House / D Sale $1,001 - $15,000 Jul. 27, 2022
Kathy E. Manning House / D Purchase $1,001 - $15,000 Jul. 27, 2022
Kathy E. Manning House / D Sale $1,001 - $15,000 Jul. 27, 2022
Kathy E. Manning House / D Purchase $1,001 - $15,000 Jul. 15, 2022
Donald S. Beyer, Jr. House / D Sale $15,001 - $50,000 Feb. 28, 2022
Marie Newman House / D Sale $15,001 - $50,000 Jul. 09, 2021
Marie Newman House / D Purchase $1,001 - $15,000 Apr. 16, 2021
Anthony Gonzalez House / R Sale $15,001 - $50,000 Mar. 25, 2021
Peter Meijer House / R Sale $1,001 - $15,000 Feb. 16, 2021
Marie Newman House / D Sale $1,001 - $15,000 Feb. 12, 2021
Marie Newman House / D Purchase $1,001 - $15,000 Feb. 04, 2021
Donald S. Beyer, Jr. House / D Purchase $1,001 - $15,000 Nov. 17, 2020
Donald S. Beyer, Jr. House / D Purchase $1,001 - $15,000 Nov. 03, 2020
Gilbert Ray Cisneros, Jr. House / D Sale $1,001 - $15,000 Sep. 25, 2020
Donald S. Beyer, Jr. House / D Sale $1,001 - $15,000 Jul. 14, 2020
William R. Timmons IV House / R Sale $1,001 - $15,000 Jun. 29, 2020
Donald S. Beyer, Jr. House / D Sale $1,001 - $15,000 May. 07, 2020
Donald S. Beyer, Jr. House / D Sale $1,001 - $15,000 Apr. 28, 2020
David Perdue Senate / R Sale (Full) $1,001 - $15,000 Apr. 16, 2020
David Perdue Senate / R Sale (Partial) $15,001 - $50,000 Apr. 14, 2020
David Perdue Senate / R Sale (Full) $15,001 - $50,000 Apr. 14, 2020
John R. Curtis House / R Purchase $1,001 - $15,000 Mar. 27, 2020
NKE Stock Insider Trading Activity
Name
Type
Shares
Price
Shares Held
Date
Reported
NKE Stock Institutional Owners
Investor
Shares
Change in Shares
Market Value
Date
Reported
NKE Derivatives Institutional Owners
Investor
Type
Shares
Change in Shares
Market Value
Date
Reported
Whale Activity

Recently reported changes by institutional investors

Insider Trading

Quarterly net insider trading by NKE's directors and management

Corporate Lobbying

Government lobbying spending instances

  • $10,000 Jan 10, 2025 Issue: Copyright/Patent/Trademark Trade (domestic/foreign)
  • $200,000 Oct 15, 2024 Issue: Civil Rights/Civil Liberties Consumer Issues/Safety/Products Trade (domestic/foreign) Environment/Superfund Taxation/Internal Revenue Code
  • $320,000 Jul 15, 2024 Issue: Civil Rights/Civil Liberties Consumer Issues/Safety/Products Trade (domestic/foreign) Environment/Superfund Taxation/Internal Revenue Code
  • $410,000 Apr 11, 2024 Issue: Civil Rights/Civil Liberties Consumer Issues/Safety/Products Trade (domestic/foreign) Environment/Superfund Taxation/Internal Revenue Code
  • $320,000 Jan 19, 2024 Issue: Budget/Appropriations Civil Rights/Civil Liberties Consumer Issues/Safety/Products Trade (domestic/foreign) Environment/Superfund Taxation/Internal Revenue Code Sports/Athletics
  • $30,000 Oct 20, 2023 Issue: Trade (domestic/foreign) Copyright/Patent/Trademark
  • $30,000 Oct 19, 2023 Issue: Taxation/Internal Revenue Code Sports/Athletics
  • $30,000 Oct 19, 2023 Issue: Taxation/Internal Revenue Code Consumer Issues/Safety/Products Trade (domestic/foreign)
  • $30,000 Oct 19, 2023 Issue: Foreign Relations Health Issues
  • $10,000 Oct 19, 2023 Issue: Budget/Appropriations Environment/Superfund Sports/Athletics Consumer Issues/Safety/Products Taxation/Internal Revenue Code Trade (domestic/foreign)
  • $25,000 Oct 19, 2023 Issue: Trade (domestic/foreign) Financial Institutions/Investments/Securities Consumer Issues/Safety/Products
  • $30,000 Oct 17, 2023 Issue: Trade (domestic/foreign) Science/Technology Copyright/Patent/Trademark Apparel/Clothing Industry/Textiles
  • $360,000 Jul 17, 2023 Issue: Budget/Appropriations Civil Rights/Civil Liberties Health Issues Consumer Issues/Safety/Products Trade (domestic/foreign) Environment/Superfund Taxation/Internal Revenue Code Sports/Athletics
  • $370,000 Jan 19, 2023 Issue: Budget/Appropriations Civil Rights/Civil Liberties Health Issues Consumer Issues/Safety/Products Trade (domestic/foreign) Environment/Superfund Taxation/Internal Revenue Code Sports/Athletics
  • $340,000 Oct 14, 2022 Issue: Budget/Appropriations Civil Rights/Civil Liberties Health Issues Consumer Issues/Safety/Products Trade (domestic/foreign) Environment/Superfund Taxation/Internal Revenue Code Sports/Athletics
  • $350,000 Jul 19, 2022 Issue: Budget/Appropriations Civil Rights/Civil Liberties Health Issues Consumer Issues/Safety/Products Trade (domestic/foreign) Environment/Superfund Taxation/Internal Revenue Code Sports/Athletics
  • $320,000 Apr 20, 2022 Issue: Budget/Appropriations Civil Rights/Civil Liberties Health Issues Consumer Issues/Safety/Products Trade (domestic/foreign) Environment/Superfund Taxation/Internal Revenue Code Sports/Athletics
  • $300,000 Jan 19, 2022 Issue: None
  • $300,000 Oct 18, 2021 Issue: None
  • $300,000 Jul 15, 2021 Issue: None
  • $310,000 Apr 16, 2021 Issue: None
  • $300,000 Jan 15, 2021 Issue: None
  • $340,000 Nov 13, 2020 Issue: None
  • $290,000 Jul 15, 2020 Issue: None
  • $290,000 Apr 15, 2020 Issue: None
  • $200,000 Jan 16, 2020 Issue: None
  • $290,000 Oct 10, 2019 Issue: Trade (domestic/foreign) Taxation/Internal Revenue Code Environment/Superfund Consumer Issues/Safety/Products Sports/Athletics
  • $350,000 Jul 10, 2019 Issue: Sports/Athletics Trade (domestic/foreign) Taxation/Internal Revenue Code Environment/Superfund Consumer Issues/Safety/Products
  • $260,000 Apr 15, 2019 Issue: Consumer Issues/Safety/Products Environment/Superfund Trade (domestic/foreign) Taxation/Internal Revenue Code Sports/Athletics
  • $260,000 Jan 17, 2019 Issue: Sports/Athletics Environment/Superfund Consumer Issues/Safety/Products Trade (domestic/foreign) Taxation/Internal Revenue Code
  • $310,000 Oct 16, 2018 Issue: Sports/Athletics Environment/Superfund Trade (domestic/foreign) Taxation/Internal Revenue Code
  • $260,000 Jul 18, 2018 Issue: Sports/Athletics Taxation/Internal Revenue Code Trade (domestic/foreign) Environment/Superfund
  • $260,000 Apr 16, 2018 Issue: Trade (domestic/foreign) Taxation/Internal Revenue Code Environment/Superfund Sports/Athletics
  • $260,000 Jan 19, 2018 Issue: Sports/Athletics Environment/Superfund Trade (domestic/foreign) Taxation/Internal Revenue Code
  • $270,000 Oct 11, 2017 Issue: Sports/Athletics Environment/Superfund Taxation/Internal Revenue Code Trade (domestic/foreign)
  • $340,000 Jul 14, 2017 Issue: Sports/Athletics Trade (domestic/foreign) Taxation/Internal Revenue Code Environment/Superfund
  • $370,000 Jun 20, 2017 Issue: Sports/Athletics Health Issues Taxation/Internal Revenue Code Environment/Superfund
  • $250,000 Jan 17, 2017 Issue: Sports/Athletics Environment/Superfund Health Issues Trade (domestic/foreign) Taxation/Internal Revenue Code Telecommunications Consumer Issues/Safety/Products
  • $250,000 Oct 18, 2016 Issue: Sports/Athletics Consumer Issues/Safety/Products Health Issues Telecommunications Taxation/Internal Revenue Code Trade (domestic/foreign) Environment/Superfund
  • $250,000 Jul 19, 2016 Issue: Sports/Athletics Consumer Issues/Safety/Products Environment/Superfund Telecommunications Taxation/Internal Revenue Code Trade (domestic/foreign) Health Issues
  • $250,000 Jul 07, 2016 Issue: Consumer Issues/Safety/Products Environment/Superfund Telecommunications Health Issues Sports/Athletics Taxation/Internal Revenue Code Trade (domestic/foreign)
  • $250,000 Jan 20, 2016 Issue: Sports/Athletics Consumer Issues/Safety/Products Environment/Superfund Health Issues Taxation/Internal Revenue Code Trade (domestic/foreign) Telecommunications
  • $315,000 Oct 20, 2015 Issue: Sports/Athletics Consumer Issues/Safety/Products Health Issues Taxation/Internal Revenue Code Trade (domestic/foreign) Environment/Superfund
  • $280,000 Jul 20, 2015 Issue: Consumer Issues/Safety/Products Environment/Superfund Health Issues Taxation/Internal Revenue Code Trade (domestic/foreign) Sports/Athletics
  • $280,000 Apr 17, 2015 Issue: Sports/Athletics Consumer Issues/Safety/Products Health Issues Taxation/Internal Revenue Code Trade (domestic/foreign) Environment/Superfund
  • $280,000 Jan 16, 2015 Issue: Sports/Athletics Consumer Issues/Safety/Products Environment/Superfund Health Issues Trade (domestic/foreign) Taxation/Internal Revenue Code
  • $280,000 Oct 20, 2014 Issue: Consumer Issues/Safety/Products Health Issues Trade (domestic/foreign) Environment/Superfund Taxation/Internal Revenue Code Sports/Athletics
  • $280,000 Jul 21, 2014 Issue: Sports/Athletics Consumer Issues/Safety/Products Environment/Superfund Health Issues Taxation/Internal Revenue Code Trade (domestic/foreign)
  • $280,000 Apr 21, 2014 Issue: Sports/Athletics Consumer Issues/Safety/Products Health Issues Taxation/Internal Revenue Code Trade (domestic/foreign)
  • $280,000 Jan 17, 2014 Issue: Sports/Athletics Health Issues Taxation/Internal Revenue Code Trade (domestic/foreign)
  • $200,000 Oct 21, 2013 Issue: Sports/Athletics Health Issues Taxation/Internal Revenue Code Trade (domestic/foreign)
  • $150,000 Jul 18, 2013 Issue: Sports/Athletics Trade (domestic/foreign) Taxation/Internal Revenue Code Health Issues
  • $150,000 Apr 22, 2013 Issue: Health Issues Sports/Athletics Trade (domestic/foreign) Taxation/Internal Revenue Code
  • $100,000 Jan 22, 2013 Issue: Tariff (miscellaneous tariff bills) Sports/Athletics Health Issues Taxation/Internal Revenue Code Trade (domestic/foreign)
  • $100,000 Oct 22, 2012 Issue: Tariff (miscellaneous tariff bills) Sports/Athletics Health Issues Taxation/Internal Revenue Code Trade (domestic/foreign)
  • $100,000 Jul 20, 2012 Issue: Tariff (miscellaneous tariff bills) Trade (domestic/foreign) Transportation Taxation/Internal Revenue Code Sports/Athletics Health Issues
  • $100,000 Jul 20, 2012 Issue: Tariff (miscellaneous tariff bills) Sports/Athletics Health Issues Taxation/Internal Revenue Code Trade (domestic/foreign) Transportation
  • $90,000 Jan 19, 2012 Issue: Health Issues Trade (domestic/foreign) Civil Rights/Civil Liberties Transportation Taxation/Internal Revenue Code Copyright/Patent/Trademark Sports/Athletics
  • $60,000 Oct 20, 2011 Issue: Sports/Athletics Copyright/Patent/Trademark Taxation/Internal Revenue Code Trade (domestic/foreign) Civil Rights/Civil Liberties Transportation Health Issues
  • $60,000 Jun 22, 2011 Issue: Indian/Native American Affairs Transportation Civil Rights/Civil Liberties Copyright/Patent/Trademark Health Issues Trade (domestic/foreign) Taxation/Internal Revenue Code Sports/Athletics
  • $60,000 May 26, 2011 Issue: Indian/Native American Affairs Sports/Athletics Health Issues Copyright/Patent/Trademark Civil Rights/Civil Liberties Trade (domestic/foreign) Taxation/Internal Revenue Code Transportation
  • $120,000 Jan 14, 2011 Issue: Clean Air and Water (quality) Energy/Nuclear Sports/Athletics Chemicals/Chemical Industry Health Issues Copyright/Patent/Trademark Taxation/Internal Revenue Code Civil Rights/Civil Liberties Trade (domestic/foreign) Transportation Indian/Native American Affairs
  • $120,000 Oct 19, 2010 Issue: Clean Air and Water (quality) Indian/Native American Affairs Energy/Nuclear Sports/Athletics Copyright/Patent/Trademark Transportation Civil Rights/Civil Liberties Trade (domestic/foreign) Taxation/Internal Revenue Code Telecommunications Health Issues Chemicals/Chemical Industry
  • $120,000 Jul 20, 2010 Issue: Clean Air and Water (quality) Sports/Athletics Copyright/Patent/Trademark Taxation/Internal Revenue Code Trade (domestic/foreign) Civil Rights/Civil Liberties Telecommunications Indian/Native American Affairs Chemicals/Chemical Industry Transportation Health Issues
  • $120,000 Apr 21, 2010 Issue: Clean Air and Water (quality) Copyright/Patent/Trademark Taxation/Internal Revenue Code Transportation Civil Rights/Civil Liberties Trade (domestic/foreign) Sports/Athletics Indian/Native American Affairs Telecommunications
  • $120,000 Jan 20, 2010 Issue: Indian/Native American Affairs Sports/Athletics Copyright/Patent/Trademark Telecommunications Taxation/Internal Revenue Code Transportation Civil Rights/Civil Liberties Trade (domestic/foreign) Clean Air and Water (quality)
  • $120,000 Oct 20, 2009 Issue: Clean Air and Water (quality) Indian/Native American Affairs Sports/Athletics Telecommunications Trade (domestic/foreign) Civil Rights/Civil Liberties Transportation Taxation/Internal Revenue Code Copyright/Patent/Trademark
  • $120,000 Jul 20, 2009 Issue: Clean Air and Water (quality) Indian/Native American Affairs Sports/Athletics Telecommunications Taxation/Internal Revenue Code Trade (domestic/foreign) Copyright/Patent/Trademark Transportation Civil Rights/Civil Liberties
  • $120,000 Apr 20, 2009 Issue: Clean Air and Water (quality) Sports/Athletics Trucking/Shipping Copyright/Patent/Trademark Transportation Indian/Native American Affairs Civil Rights/Civil Liberties Telecommunications Trade (domestic/foreign)
  • $120,000 Jan 21, 2009 Issue: Clean Air and Water (quality) Indian/Native American Affairs Sports/Athletics Environment/Superfund Trucking/Shipping Copyright/Patent/Trademark Civil Rights/Civil Liberties Trade (domestic/foreign) Transportation
  • $120,000 Oct 20, 2008 Issue: Clean Air and Water (quality) Sports/Athletics Copyright/Patent/Trademark Civil Rights/Civil Liberties Trade (domestic/foreign) Transportation
  • $120,000 Jul 17, 2008 Issue: Clean Air and Water (quality) Sports/Athletics Copyright/Patent/Trademark Transportation Civil Rights/Civil Liberties Trade (domestic/foreign)
  • $120,000 Apr 17, 2008 Issue: Clean Air and Water (quality) Sports/Athletics Civil Rights/Civil Liberties Trade (domestic/foreign) Transportation
  • $225,000 Feb 14, 2008 Issue: Clean Air and Water (quality) Sports/Athletics Civil Rights/Civil Liberties Trade (domestic/foreign) Transportation
  • $225,000 Aug 14, 2007 Issue: Trade (domestic/foreign) Transportation Sports/Athletics
  • $225,000 Feb 13, 2007 Issue: Trade (domestic/foreign) Transportation Sports/Athletics
  • $225,000 Aug 14, 2006 Issue: Trade (domestic/foreign) Transportation Copyright/Patent/Trademark Sports/Athletics Immigration Clean Air and Water (quality)
  • $225,000 Feb 09, 2006 Issue: Copyright/Patent/Trademark Sports/Athletics Immigration Clean Air and Water (quality) Trade (domestic/foreign) Transportation
  • $225,000 Aug 01, 2005 Issue: Trade (domestic/foreign) Transportation Sports/Athletics Clean Air and Water (quality)
  • $225,000 Feb 08, 2005 Issue: Trade (domestic/foreign) Transportation Taxation/Internal Revenue Code Sports/Athletics Clean Air and Water (quality)
  • $225,000 Sep 01, 2004 Issue: Transportation Taxation/Internal Revenue Code Trade (domestic/foreign) Sports/Athletics
Corporate Lobbying

Estimated quarterly lobbying spending

U.S. Patents

New patents grants

  • Patent Title: Motorized shoe with gesture control Jan. 07, 2025
  • Patent Title: Footwear sole structure Jan. 07, 2025
  • Patent Title: Sole structure for article of footwear Jan. 07, 2025
  • Patent Title: Method for molding foamed material Jan. 07, 2025
  • Patent Title: Shoe Jan. 07, 2025
  • Patent Title: Shoe Jan. 07, 2025
  • Patent Title: Shoe Jan. 07, 2025
  • Patent Title: Shoe Jan. 07, 2025
  • Patent Title: Shoe Jan. 07, 2025
  • Patent Title: Shoe Jan. 07, 2025
  • Patent Title: Shoe Jan. 07, 2025
  • Patent Title: Shoe Jan. 07, 2025
  • Patent Title: Shoe Jan. 07, 2025
  • Patent Title: Shoe Jan. 07, 2025
  • Patent Title: Knitted component having a foam surface feature Dec. 31, 2024
  • Patent Title: System and method for forming textured bladder Dec. 31, 2024
  • Patent Title: Sole structure for article of footwear Dec. 31, 2024
  • Patent Title: Cleat structure for article of footwear Dec. 31, 2024
  • Patent Title: Strap system for article of footwear Dec. 31, 2024
  • Patent Title: Autolacing footwear motor having rotary drum encoder Dec. 31, 2024
  • Patent Title: Article of footwear with dynamic support Dec. 31, 2024
  • Patent Title: Bladders, footwear uppers including bladders, and articles of footwear including bladders providing arch support or other foot support Dec. 31, 2024
  • Patent Title: Sole structure for article of footwear Dec. 31, 2024
  • Patent Title: Method of manufacturing a fluid-filled chamber with a reinforcing element Dec. 31, 2024
  • Patent Title: Clasp Dec. 31, 2024
  • Patent Title: Bag Dec. 31, 2024
  • Patent Title: Shoe Dec. 31, 2024
  • Patent Title: Shoe Dec. 31, 2024
  • Patent Title: Shoe Dec. 31, 2024
  • Patent Title: Shoe Dec. 31, 2024
  • Patent Title: Shoe Dec. 31, 2024
  • Patent Title: Shoe Dec. 31, 2024
  • Patent Title: Shoe Dec. 31, 2024
  • Patent Title: Method for forming a footwear midsole Dec. 24, 2024
  • Patent Title: Vacuum pouch for athletics Dec. 24, 2024
  • Patent Title: Lacing system Dec. 24, 2024
  • Patent Title: Articles of footwear with adaptive-height bladder elements Dec. 24, 2024
  • Patent Title: Sole structure of an article of footwear Dec. 24, 2024
  • Patent Title: Footwear article with collar elevator Dec. 24, 2024
  • Patent Title: Systems and methods for manufacturing footwear with felting Dec. 10, 2024
  • Patent Title: Airbag for article of footwear Dec. 10, 2024
  • Patent Title: Article of footwear with an adaptive fluid system Dec. 10, 2024
  • Patent Title: Digital control systems and methods for adaptive apparel Dec. 10, 2024
  • Patent Title: Vial Dec. 10, 2024
  • Patent Title: Shoe Dec. 10, 2024
  • Patent Title: Shoe Dec. 10, 2024
  • Patent Title: Shoe Dec. 10, 2024
  • Patent Title: Shoe Dec. 10, 2024
  • Patent Title: Shoe Dec. 10, 2024
  • Patent Title: Shoe Dec. 10, 2024
Government Contracts

Federal grants, loans, and purchases

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No Government Contracts for this ticker

Government Contracts Dashboard
Government Contracts

Estimated quarterly amount awarded from public contracts

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No recent Government Contracts for this ticker

Government Contracts Dashboard
WallStreetBets

Number of mentions of NKE in WallStreetBets Daily Discussion

NKE News

Recent insights relating to NKE

CNBC Recommendations

Recent picks made for NKE stock on CNBC

Top ETF Holders

ETFs with the largest estimated holdings in NKE

NKE Top Shareholders
Shareholder
Shares Held
NKE Options Owners
Shareholder
Security
Underlying Shares

* These are estimates based on data taken from SEC filings. There may be inaccuracies due to parsing errors, accidental double-counting, incorrect classification of indirectly owned shares, or any other number of issues.

NKE Stock Smart Score

The Quiver Smart Score combines our data on Congress Trading, Lobbying, Insider Trading, CNBC Mentions and more to provide a comprehensive view of the strength of a stock's underlying data.

The Smart Score grades stocks on a scale of 1 (weakest) to 10 (strongest) based on the strength of the underlying data.
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